INNOVATIVE NEW PRODUCTS FROM MAXAVITA
The products listed below are currently in the final stages of development and will be available for purchase from Maxavita later in the year. To be notified of when these products launch fill in your details below
Vitachol
Keen to maintain healthy cholesterol levels?
Maxavita are proud to announce the future launch of VitaChol - a new product to help all of those people concerned about heart disease and maintaining a healthy lifestyle.
Despite what you might think - cholesterol is actually very important and makes all of our body cells work properly. Unfortunately, too much cholesterol in the blood (Hypercholesterolaemia) is associated with heart disease such as coronary thrombosis. This is because cholesterol found at the site of fatty blockage in the coronary artery that causes reduced blood flow to the heart and causes a heart attack.
Using diet alone is difficult to reduce cholesterol levels - although exercise can help. Recently, plant sterols have become popular and are now accepted as being effective in maintaining healthy cholesterol levels. Often found in yoghurts of margarines, the plant sterols are esterified to make them dissolve in fat easily and they compete with dietary cholesterol for absorption into the blood. The more sterols are present the less cholesterol is absorbed. This is how the blood cholesterol is reduced.
Now VitaChol provides plant sterol esters in a rapidly dissolving capsule that can be taken at meal times to compete directly with the cholesterol in your food.
VitaChol will offer an number of advantages:
Convenient
- Rapidly dissolving capsule
- Easy dosage scheme
- Accurate dosage - no need to measure thickness of margarine on toast
- Convenient format easy to carry around as capsules rather than bottles of drink
Safe
- Keep out of the reach of children as VitaChol does not have to be kept in the fridge
- Definite dosage per capsule so less chance of over dosage
- Extensively evaluated over many years and thousands of people
Effective
- Popular form of plant sterols have been accepted buy the EU and FDA for use in foods and as "Generally Regarded As Safe"
- 100's of trials published
- Reduces Total and LDL cholesterol by 10 to 14% on average
- Use in conjunction with specific diets to lower cholesterol by an amazing 28.8%